About Us

"Where fashion meets affordability"


(My gorgeous boys)

When I was pregnant with my first son, to be honest I never bought maternity clothes, for two reasons. Firstly, maternity wear was ridiculously expensive!! I couldn't justify paying hundreds of dollars for one item that was going to be used for less than 9 months. Secondly, I could never find maternity clothes in my style. 

So when I was pregnant with my second son, Chic Maternity was born :) 

We launched Chic Maternity in 2015 and our goal is to provide trendy, fashionable maternity wear at affordable prices. Being pregnant myself we understand the need for expecting mums to feel comfortable yet look fabulous at the same time. Another wonderful feature of our maternity range is that it can be worn post-pregnancy as well. 

Starting off as a small home-based business, Adelicia, our founder, realised there was a gap in the market for affordable maternity wear. We want mums-to-be to look and feel great during this precious time in their lives, without having to bear the expensive price tags that come with most maternity clothes. While we know being pregnant has its ups and down, here at Chic Maternity, our aim is to ensure we provide gorgeous clothing so you feel beautiful even in those not so fun moments.

We hope you love the range we have to offer as much as we loving bringing them to you. We plan on taking Chic Maternity from a small home-based business to a global brand and we would love for you to join us on this journey.


-The Chic Maternity team